SERP Media Services, Inc. - Online Banner Ad Campaign Setup

	SERP MEDIA - SEARCH ENGINE RESULTS PAGE MEDIA - CUSTOM ONLINE ADVERTISING & MARKETING SOLUTIONS

SERP MEDIA Helps Gain Visibility Using Major, Local & Niche Internet Search Engine Results Pages

SERP Media is a full service media company that helps in planning, configuring, managing & optimizing your media campaigns online.

SERP Media Online Services Include:
• Search Engine Marketing Management
• Media Planning & Buying Campaigns
• Affiliate Management & Recruitment
• Web Development & Design Services
• See Our Online Services Sitemap

Client Testimonials

"The plans SERP MEDIA & 1Ok put together for us drove in a ROI of 1600% using Search Engine Marketing in a few months time. After they updated our site with a few improvements our contact form went from 0 leads a week to over 20 from just free organic traffic. When we were in a crunch for some telemarketing reps, they had solutions for us to fill the seats within a week. They have always been professional and very detailed with stats reporting. We call them for every new web project that comes to our table."

S&D Marketing Inc.

VP of Sales

"When we first met Steve at 1OK, SERP Media's sister site, we weren't sure if they could handle the project because of all that needed to be implement in a short time and all ad buying had to be targeted to specific DMA regions in the country. Well saying that, they were 10 days ahead of schedule on a 30 day project we handed them for BETA testing. The 1OK graphics team built us such great cutting edge graphics that one converted a sale every 12 clicks and was a pleasure watching it's network performance over-perform on what we had originally expected. Any time we need to run a new campaign in certain areas of the country we give SERP Media a call."

Dish Central USA

President

"First off-WOW! I gave them an idea about a project I wanted to start and possibly make an income from. Within 72 hours they had an entire ecommerce system in place to earn revenue for me in 3 different ways Paypal, eBay & Clickbank. All areas of service were great especially support because when I asked any questions someone from One of a Kind Internet would respond within a few hours. I just signed on to have them develop us a larger scaled fundraising site and know it will bring back our ROI with SERP Media being part of our marketing plan."

Investor Home Seminar

Owner

"First I would like to thank Steve and his team for such great service for the past 3 years. They have helped us generate over 9000 new walk-in clients to our clubs in Philadelphia using a various array of marketing methods including using search engines, affiliate partners, call centers, print ads and promotional products for our company. We wish the 1OK-SERP Media company another successful 5 years in which we are sure we will still be doing business together."

Internet Management

Owner/CEO

"After running low on leads I spoke to 1OK on new ways for me to get more walk-ins and contacts via our site. They suggested some tagging updates, installing a Google sitemap and running local SEM campaigns to get clients within a certain distance. After using the tactics they suggested we were getting a dozen new leads per week for our small local office. They seem to be able to seek out your competition's weaknesses and get you visible online in a short amount of time."

DrFarole.com

The Doctor

Banner Ad Campaign Solutions

Targeting banner ad placement and the right ad buying on web site properties, newsletters and using an ad server can drive qualified and converting prospects to your site. To get the maximum benefit out of your banner advertising campaign, however, you must address several key issues such as determining the campaign goals, deciding where to display your ads, and tracking then improving your results. We At SERP MEDIA handle all of these duties and pass it on to a Project Manager. Their duties include researching your market; help structure the media plans, as well as, the following:

Helping To Choose Your Banner Ad Campaign Objectives

When it comes to banner ad creative, one size does not fit all. Are you trying to develop brand awareness? Do you want to bring new customers to your site or actually make sales? These are the three main results you can expect from a banner ad campaign. A single campaign could lead to all three results. A campaign designed for lead generation does result in some branding and some direct sales. Your goal for any one campaign should always focus on one of these objectives.

Determining Your Banner Ad Campaign Budget

Before you implement a banner ad campaign, first you will need to create a budget both for campaign as a whole and a monthly spend budget we need to set in place. This budget should include ad design and production, demographic research, media planning, and the actual buying of your ad space. At this time our Project Manager must know your specific banner ad campaign (branding, click-through, or sell-through) objectives to prepare creative for your campaign.

The Creation of Your Banner Ad(s)

Although each of the three banner ad campaign types serves a different purpose, the banner ads that support those campaigns have some similarities. These elements drive the majority of the creative design process, while specific campaign objectives will dictate a few key different designs. It is important for you to understand this when creating an effective banner advertising creative, regardless of the campaign type.

Develops Strategies Where to Display Your Banner Ad

If you want your banner ads to produce good ROI, you must place them on the sites most visited by your top customers and prospects. We do all the searching process, identifying which sites will yield superb results for your companies market. Ask about successful media buys we have done for other clients in the past.

Monitor Tracking Results of Your Banner Campaign

To gain any real benefit from your banner ad campaign, it's important that you capture and understand its web analytics, performance metrics. We can track your results in our ad servers and pass this reporting data to you. We also have the ability to capture conversion data from your banners if this is needed.

Tune Your Banner Ad Campaign Performance

Banner ad campaigns aren’t always perfect the first time, so plan to do some course corrections. Once ad tracking programs are in place, we are able to turn the data they generate into meaningful steps for improvement. Sometimes minor changes in your campaign or creative piece can greatly improve your performance and increased ROI.

The Process Of Starting Your Banner Ad Campaign:

1. Free Consultation & Research Site Weaknesses Visitor May Not Convert
2. Client Campaign Approval, Budget Set, Client Pays, Market Research Starts
3. If Client Needs Creative It Is Developed And Sent To Client For Approval
4. Setup What Sites To Run The Creative On And The Targeting Demographics
5. We Install Conversion Tracking In Sites Needing This Feature
6. Choose Your Reporting Needs And How Often Stat Should Be Sent

Here are a few reporting options:

Reports by hour, day, week, month, year
Reports by site and location
Reports by campaign and creative
Reports by OS, Browser, and connection speed
Reports by locality
Summary reports with all of the info in one place

Smart Targeting
GeoTargeting - is the exacting ability to pinpoint ads to visitors from specific geographic locations such as country, city, and zip code. AdXpress Smart Targeting has the ability to precisely target ads to your specific audience. AdXpress will ensure that the right people will see the right creative targeted to them by:

Keyword — Serve your banner advertisement across any search engine. (For example: If an end user searches for "house" or "home buying" through Lycos and your account is configured for the real estate industry, your banner will be displayed with the search engine results).

Site Buys — Target any domain that is frequented often by your target audience. (I.e. Ditech.com, Homestore.com, Move.com, etc.)
Channel — Customized channels specific to your targeting needs. (I.e. "Real Estate buying and refinancing" or more specific "Home Buying".

Geographic — We offer the most accurate geographic targeting system on the web. Results down to the area code a locality.

Trafficking Controls & Dynamic Ad Serving

Add sites
Divide sites into zones
Split zones places
Assign locations on each place
Group multiple sites, zones, places your way
Target campaign on specific group of places and much more.

We Have Dedicated Project Managers Who Keep Clients Informed On Their Campaigns Daily. After The Above Steps Are Performed We Perform Various A/B Split Testing To Ensure Your Creatives Generate Maximum ROI.

Reaching Out For Higher Return On Investment!

SEARCH ENGINE MARKETING
SERP Media uses Pay for Performance Ads on Yahoo Search Marketing and Google Adwords to maximize leads and walk-in traffic. We have second tier engines for maximum exposure. We have an extensive list of clients who use our Search Engine Marketing management services so they can focus on other important areas of running the business. We supply detailed conversion reporting and web analytics by each request for clients.
Search Engine Results Page Media { Search Engine Marketing Info }

Yahoo Search Marketing & Google Adwords Keyword Management Reseller + Many 2nd Tiers

ONLINE MEDIA SOLUTIONS
SERP Media has a variety of other online & offline media solutions. Ask about our 120 seat call center solution with a predictive dialer for offline tests for follow-up campaigns. Need to run a banner ad campaign, shopping or local search campaign to generate more walk-ins by area codes? We do it plus more and can manage your project on over 25 trusted networks? Tell us what you need by getting a free quote or see more web services below. Reach Out For Higher Return W/ Us { Other SERP Media Web Services }

Reach Out Today - Get Your No-Obligation Free Quote

AFFILIATE PROGRAM MANAGEMENT
"SERP Media, sister site to One of a Kind Internet Services manages affiliate programs for a network of company sites like MyStanky Search Network, Wedding Day Keepers & ASAP Customs aftermarket auto goods ecommerce site. We manage other clients affiliate operations also. See case studies & learn more on what custom solutions we can develop for your business to make it more ROI effecient in lead generation sales."
1OK Network Online Since 2000 { Affiliate Partner Management Info }